Targeted Traffic - How Will You Achieve It?
Category: Web Promotion
By David Huizar & Matthew Zavadil
Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell?
What if you had the very top position when they typed "your product category" into MSN, Yahoo or Google?
If you've had your website up for even one week, you've realized that getting to the top of the search engines is no easy task. The competition is fierce, isn't it? And you have to constantly keep up with the search engine rules and regulations to keep your listing.
Don't get us wrong. Search Engine Optimization is a key to our strategy and should be for you, too.
(We've seen some internet "gurus" out there that teach that you don't need to submit to the search engines anymore because of "pay-per-click" engines. We couldn't disagree more & recommend you stay away from such advice!)
But getting to the top of the free listings can take months. What do you do if you need to start making money now?
USE "PAY-PER-CLICK" ADVERTISING!
We feel there has never been a greater way for the "little guy" to compete with the "big guys". It doesn't matter what industry or niche you are in. Or what product or service you are offering.
Yes, you do have to put out a little cash. But for as little as $.05 to $.10, you can do what every website owner is desperately trying to figure out.
Have you ever heard the saying, "Build it & they will come?" In the brick and mortar world, this may work. But if that is your internet marketing strategy - You need to adjust what you're doing now!
As a website owner, you need to find ways to have your customers find you. You must learn to drive traffic to your site.
Not just any traffic, TARGETED TRAFFIC. If you sell cars, you don't want someone looking for flowers to visit your site. You want the person looking to buy a car now, right?
OK, how does this Pay-Per-Click thing work?
You bid on a specific "keyword" or keyword phrase that a customer would type into a search engine to find your product or service. As mentioned earlier, you could bid as low as $.05 or $.10 at places like Overture or Google. So if someone likes the ad you have listed, clicks your ad and is linked to your site, you only pay your $.10 or $.25 or $.50 - whatever you bid, you only pay if they actually click YOUR ad and go to YOUR website!
You have control of that ad. So you make it loaded with info that would cause only someone interested in what you have to offer to actually click. You must get inside your prospect's head and figure out "What does this person really want?"
- (Ad copy is an art in and of itself - We'll need to postpone discussing that subject for a later time)
Once that person arrives at your site, it's up to you to make sure your site really "sings" and compels your prospect to sign up for your mailing list, buy or whatever it is you want them to do.
But do you see the beauty of all this? You find out what keywords your prospects are looking up, you bid on those keywords and Bam! - YOUR AD APPEARS AT THE TOP OF MSN, YAHOO, GOOGLE, etc.
These are qualified prospects! People interested in buying only what you have to offer. Never before in history has it been possible for a business owner to start a business, place an ad and get QUALIFIED buyers so quickly; at such a minimal cost to the owner!
Imagine it costing you $.25 or $.50 to attract a prospect to your site. Let's say you offer a product selling for $75. How often would you like to give us $.25 every time we gave you $75? Can you see how quickly you can have a thriving internet business up & running?
We recommend starting at pay-per-click engines like www.Overture.com, www.Findwhat.com and Google adwords. It would be wise to go there and review their guidelines and how they operate.
If you invest the time necessary to master this subject and add it as another "spoke" to your advertising "wheel", you will see not only a huge surge in your website traffic, but your profits as well.
And, ultimately, that's what you're really after, isn't it?